This is what I’m talking about: some of you think you need to turn your renaissance personality into a brand when you’re changing jobs or careers.
Let’s separate the two (renaissance personality and personal brand):
A renaissance personality is just that; a personality type. You either are one or you’re not. You can’t develop this and turn into one if you’re not, and if you are, you can’t try pretending you’re more of a specialist. (Well, you could pretend, but let me assure you that disaster will be the result of your effort.)
A personal brand is what makes an employer salivate to hire you. It’s what really sets you apart and that has bottom-line value to an employer. It’s also something you do consistently.
Yes, your personal brand can also be based on your personality, but most often it is a combination of a specific skill or ability and the way you generate results.
The most important thing to understand is that your personal brand should always be tied in with your “audience.” If you’re going after a marketing position, you’d want to craft a different brand and brand statement than when you’re tapping into your nonprofit fundraising skills.
Being a renaissance man or woman has nothing to do with this.
Unless, of course, in the very unusual event an employer is looking for someone with your eclectic background, skills, and interests. (Hint: this is an anomaly.)
What’s more: you don’t need to tell any prospective employer about your being a renaissance person. They won’t get it. All they may get out of that is the question “when will you leave us to pursue your next passion?”
Always put yourself in the shoes of the hiring person/the employer. What’s in it for them? They want to know why they should hire you. Are you worth your keep – and more? What “problem” can you solve for this organization?
Here’s what you need to understand:
– A “renaissance personality” is not a brand. It’s simply who you are. (Or who you’re not.)
– Your brand and brand statement need to change according to your “audience.”
– As a renaissance personality, you’ll simply have more versions of your personal brand than most people. (But if you’re only after one particular position right now, you’ll only have one version of your brand.)
Again; it’s about being strategic and selective – just as it is for every job seeker. An employer does not need to know about all the different things you’ve done. They should hear about your qualifications that are relevant to them and the position you’re interested in.
One more time…please repeat after me:
Renaissance personality = part of your natural character.
Personal brand = the main things that make you different from the next person in the same job and that would make an employer chase you down the block to offer you a position.