Here is part 2 in my networking series; a guest blog by my friend and self-proclaimed “reluctant networker” Katherine Moody.
Katherine is the founder of www.HRjobsearchsecrets.com and has a true renaissance career. She pulled this off with networking strategies she developed herself that are truly doable. In this article, she is sharing her tips that will help any career changer – and especially renaissance personalities, landing leads in a new industry or field.
Renaissance job search survival tip: Leap the chasm to a new industry through networking.
This strategy can be extremely useful when you would like to change industries. It will help you in your job search networking and, as a bonus, when you interview. I developed this technique because throughout my career, after about 18 months in a position, I wanted a new one! Even better if it could be in an entirely new industry or function.
Before you start networking your way into a new industry, you must be able to clearly explain why you are an asset to that new industry. You can’t assume that the person you’re talking to will automatically be able to see why your experience in industry A will be an asset to them in industry B. Don’t leave this quantum leap in thinking to your interviewer or person you’re networking with. They will never make it across that chasm.
Let’s assume your career has been in Industry A. Now you want to work in Industry B. Complete the following statements:
* My experience in industry A is an advantage to a hiring manager in industry B in the following ways:
* Here’s what I learned by being in industry A that people who haven’t been in industry A would not know:
* Here are the unique results I will be able to get for a company in Industry B because of my experience in Industry A:
The ultimate question to answer, even if they don’t ask, is “what is it about you and your experience that makes you a better candidate than the candidate who does have industry experience?”
Practice your answers to these questions. Be able to weave them easily and briefly into your career brand statement as well as the requests you make of those you are networking with.
Many candidates who want to change industries rely on that old standard: “Well, my skills are transferable.” Most recruiters and hiring managers I’ve worked with typically ignore that statement.
If you answer the questions above, even if they don’t specifically ask, you’ll always beat out those who have nothing but “transferable” to talk about.
Recruiter TIP: Often the person interviewing you will need a way to convince their boss that you’re right for the position. Their boss will probably have the same concern about your lack of industry experience. With the answers to these questions, you have given the interviewer all the reasons why this is not an issue. Give them the words and they may give you the job!
It works the same way when you’re networking. When you can make a compelling case of how you are an undiscovered treasure for Industry B, people will be eager to introduce you to their contacts in that industry. We all want to get credit for finding a treasure!
Here’s how it worked for me: All the other candidates had 10+ years of experience. Me? Six months. Even though the hiring Partner didn’t ask, I explained how my marketing experience in a software company made me the best choice to be the new Director of Recruiting at Deloitte & Touche. Got that job!
For a quick, fun technique to develop your memorable brand statement, please visit Katherine’s site for her free special report: www.hrjobsearchsecrets.com. Then you can weave your answers above into your career brand and really stand out!